Privacy Notice


Zacatecas Real Estate Development, S.A. DE C.V. (hereinafter HOTEL DEL ARTE SANTA RITA) with address at Av. Hidalgo 507, col. Centro, Zacatecas, Zac. CP 98000 is responsible for the use and protection of your personal data, and we hereby inform you as follows:

As part of the registration process for our guests, companions, and clients, Hotel del Arte Santa Rita will collect and process personal identification data and third-party personal data, all for the purpose of fulfilling the primary and necessary purposes outlined in this Notice.

Furthermore, we inform you that to fulfill the primary and necessary purposes outlined in this notice, Hotel del Arte Santa Rita will collect and process the following personal identity data of guests: Full name, companion’s name, address, phone number, nationality, company, email address, handwritten signature, and credit card number.

We want to assure you that the processing of the mentioned sensitive personal data is intended for Hotel del Arte Santa Rita to fulfill the obligations arising from the commercial relationship we have with you. We commit to treating them under strict security measures, always ensuring their confidentiality.

Primary Purposes

Hotel del Arte Santa Rita will process your personal data for the following necessary purposes to fulfill our obligations arising from our commercial relationship:

  1. To make room reservations.
  2. To provide all necessary services and activities during your stay at Hotel Del Arte Santa Rita.
  3. To have identifiable data about guest companies and destinations in order to generate weekly, monthly, and annual reports.
  4. To have information for clarifications with banks regarding credit or debit card payments.
  5. To keep the guest database up to date and have control over rates applied to preferred customers.
  6. Billing for the services provided.
  7. In case of emergencies, to identify registered guests at that time at Hotel del Arte Santa Rita.

Secondary Purposes

Additionally, unless you indicate otherwise, Hotel del Arte Santa Rita may use your information for advertising, promotional, and market research purposes. You can revoke your consent by contacting us at the email address: You can change your preferences at any time.

Data Transfers

To fulfill the aforementioned necessary purpose(s) or other purposes required by law or competent authorities, Hotel del Arte Santa Rita will only transfer the necessary data to the competent staff within the same hotel who require it for clarifications, reservations, or emergencies.

Means and Procedures for ARCO Rights and Consent Revocation

You or your legal representative may exercise any of the rights of access, rectification, cancellation, or opposition (hereinafter «ARCO Rights»), as well as revoke your consent for the processing of your personal data by sending an email to the Sales Department of Hotel del Arte Santa Rita at the email address

To timely address your ARCO Rights, your request must include the following:

  1. The name of the data subject and their email address for receiving the response to their request.
  2. Attach the document proving your identity or, where appropriate, the legal representation of the data subject.
  3. A clear and precise description of the personal data to exercise any of the aforementioned rights, and
  4. Any other element or document that facilitates the location of the personal data.

For requests for rectification, the data subject must indicate the modifications to be made and provide the documentation supporting the request.

If the provided information is incorrect or insufficient or if the corresponding accreditation documents are not attached, the Department, within five (5) business days following receipt of the request, may require you to provide the necessary elements or documents to process it. You will have ten (10) business days to comply with the request, starting from the day after you received it. Failure to respond within this period will result in the request being considered as not submitted.

The Sales Department will communicate the determination made within a maximum period of twenty (20) business days counted from the date the request was received, so that if it is deemed appropriate, it can be implemented within fifteen (15) business days following the communication of the response. The response will be provided electronically to the email address specified in the request.

Limitation and/or Disclosure of Your Personal Data

You can limit the use or disclosure of your personal data by sending your request to the Personal Data Department of Hotel del Arte Santa Rita at the email address The requirements to prove your identity, as well as the procedure for addressing your request, will be governed by the same criteria indicated in the previous section.

If your request is deemed appropriate, the Department will register it on the exclusion list for the purpose to which the exclusion applies.

Use of Cookies or Web Beacons

Regarding the information obtained through the website or access via computers located in Hotel del Arte Santa Rita’s facilities, laptops, mobile devices, and others, «cookies» and «web beacons» are automatically generated and may record what could be personal data when a connection to the site is established. This includes the collection of the following data (cookies being understood as text files that are automatically downloaded and stored on the user’s computer’s hard drive while browsing a specific internet page, allowing certain data to be recorded on the Internet server; web beacons are understood as images embedded on the page or email, which can be used to monitor a visitor’s behavior and store information about the user’s IP address, duration of interaction on the page):

  • Type of browser and operating system
  • IP address
  • Date, time, and location of your visit.

Each user can change the settings of so-called cookies through a procedure within the internet browser. Any other site that generates the use of cookies that are not part of Hotel del Arte Santa Rita is entirely separate from any responsibility for generating them.

This website contains links to other websites of associated networks, affiliates, or third parties. If you access a hyperlink from these websites, please note that they may have their own privacy policies, and Hotel del Arte Santa Rita accepts no responsibility for them. It is recommended that you review these policies before providing any personal information to those websites. The inclusion of any links to other websites does not imply approval or endorsement by Hotel del Arte Santa Rita of those pages or their content.

Changes to Hotel del Arte Santa Rita’s Privacy Notice

Hotel del Arte Santa Rita may modify, revise, or make changes to this notice at any time, in response to requests, as deemed viable and accepted, or in accordance with regulations. In the event of changes to this notice, they will be communicated through the following means: 1. Visible notices in our establishments; 2. Brochures or leaflets available in our establishments; 3. On our website; 4. We will send them to the email address you have provided.